kronck is transcendental hope & electrical seat heating at the same time. kronck that’s also jessica benzing & maximilian gerlach, a directing team from the north of germany that never sat in the last row of the bus but was unusually strange dressed by their parents.
because of that and their common interest in film, art and potato printing, they joined dark forces and studied at the university of film and television munich where they directed their first commercial for sony ericsson.
they liked it and others did too, gave them awards, so they went on directing several commercials and music videos that won a gunnysack of prizes in germany and abroad.
since then, they are well known for their young and dynamic style, authentic casting, eye-catching visual language, a lot of weird stuff, luminous humor, great choreographies (jessi is a little pro in dancing) and after set parties (max is a little pro in finding great places and people to party with). kronck has a very soft & squishy spot for almost everything that’s youthful, lifestyle or sports orientated, music-driven or slightly absurd.
if they are not on set, they spend most of their time planning their own island, sitting in cinema or wondering about people with normal jobs.
kronck speaks german and english fluently, some spanish, a bit of french and even some latin what helps a lot when it comes to time travel issues.
if it’s not good, it’s not kronck.
commercials
allianz / bbdo / the beauty aside, cologne
linkedin / philipp und keuntje / ivory, munich
brita / artus / groundglass, south africa
rotkaeppchen / ogilvy / it’s us, berlin
cosmos direct / legas delany / 27km, hamburg
elite partner / 27km, berlin
brusnika / voskhod / daddy film, moscow
aldi / laut von luise / oki, munich
parship / diekertschmidt / 27km, berlin
eharmony / diekertschmidt / 27km, berlin
canophera / oki films, munich
amorelie / jung von matt / it's us, berlin
hexal lorano pro - pro stop / serviceplan / neverest, munich
mcDonalds - knibbel / thjnk munich / saltwater film, berlin
bipa - echte männer / serviceplan austria /muellers bureau, vienna
payback / laut von leise / oki films, munich
vw battery / studio b12 / fiction film, munich
bauhaus spring campaign 2019 / DDB / e+p films, hamburg
sky - ticket / serviceplan germany / oki films, munich
a1 digital - brand campaign / heimat, vienna / mxr productions, vienna
tochka bank / daddy´s film, moscow
smart eqs, fischer appelt
clever fit, serviceplan, neverest, munich
wagner pizza, heimat, berlin / e+p films, hamburg
hylo eyecare, 19:13, neue super, munich
schock "diver" + "alpaca", saint elmo´s, oki film, munich
aok "wir sind da" main campaign, serviceplan, neverest, munich
mometa hexal / serviceplan health & life / neverest, munich
loctite / heimat, berlin / new id
tipp24 / neverest, munich
dm / retale marketing / ping pong films, vienna
adac / oki films, munich
allianz switzerland / e+p, munich
weg.de / e+p, munich
onepiece / dot.munich / oki films, munich
vaillant for netherlands / serviceplan / oki films, munich
hoststar / publicis, zurich / rosas 'n co, zurich
sprite / helliventures, munich
weg.de / e+p films, munich
vaillant / serviceplan / oki films, munich
sportscheck - dein ziel / serviceplan / oki films, munich
adac - immer und überall / neverest / oki films, munich
intouch / blood actvertising / miller time, hamburg
durex / neverest / oki films, munich
schwarzkopf live color xxl / tribal ddb / tempomedia, frankfurt
ampya / sugar ray / embassy of dreams, munich
american honey - golden nights / oki films, munich
dirol x fresh
coke zero - the improbable shot / neverest, munich
comfy - heroes / 2332, kiev
sony ericsson – challenge the fastlane / mccann erickson / helliventures
sony ericsson – challenge the greenhouse / mccann erickson / helliventures
sony ericsson – challenge the driver / mccann erickson / helliventures
sony ericsson – challenge brilliance / mccann erickson / helliventures
microsoft – family / wundermann / oki films
mcdonald’s – coop interview campaign / heye & partner / hager moss commercial
swisscom – freeski / jung von matt / helliventures
swisscom – downhill / jung von matt / helliventures
swisscom – sprayer / jung von matt / helliventures
swisscom – womanizer / jung von matt / helliventures
go yellow – u-bahn / kronck / wasabi film
sony ericsson – shake your city / saatchi & saatchi / wasabi film
biss – sammlerstück / ddb tribal berlin / hager moss commercial
… and more
music videos
robin schultz - headlights / warner / easy does it
tim bendzko - am seidenen faden / sony music / nippesyard
claire
tim bendzko – wenn worte meine sprache wären / sony music / nippesyard
demolition disco – big mama / riot riot records / ivory productions
tomcraft – room 414 / great stuff music / great stuff films
art
thank you third world – cook / kronck / voilà film
thank you third world – tradefair / kronck / voilà film
thank you third world – christmas / kronck / voilà film
thank you third world – animation / kronck / voilà film
2021
ADC Germany, parship campaign - Winner - brand communication, OOH, Ambient Media
Die Klappe Germany, Parship campaign - shortlist
2018
tochka bank
red apple - silver tv and cinema advertising / b2b
red apple - bronze tv and cinema advertising (craft) - best direction
adc russia - bronze
2017 / 2018
mometa hexal - a world without hay fever
Healthcare marketing 2018: Film of the year / gold
global awards, 1 x gold: direction, 1x gold: over the counter products & treatments
GWA health Effie, 2018
communicator awards 2018, silver
ipa best of health show 2017, bronze
comprix 2018, 3 x gold for tv commercial, cross-media and id special
dm - for everything we are
state award austria 2017, category: commercials, winner
loctite
deutscher werbefilmpreis, 2 nominations
robin schulz
platin record
2015
hoststar
edi.swiss, silver
claire - the next ones to come
the indie gathering, best music video
2014
durex - liebe wie du willst
gwa effie, bronze
tim bendzko - am seidenen faden
bvmi, 3 x gold
2013
coke zero
new media award, gold
2012
biss
effie award 2012, silver effie - social and institutional advertising
cannes lions 2012 , 2 x shortlist
golden award of montreux, finalist
sony ericsson - challange the fastlane
new german directors showcase, winner
2011
big mama
great lakes film festival - best music video
yosemite film festival - best of category
san francisco frozen festival - best music video
deep fried film festival - loop winner
15 minutes of fame - best music video
porto7 - best music video
the indie gathering - 1st prize
mexico int'l film festival - silver palm
2010
thank you third world
actúa 2010 intermón oxfam - 1st prize
crank cookie shortfilmdays - cookie (audience award)
thank you third world "cook"
world media festival - intermedia globe gold
2009
thank you third world
backup_festival - (non)commercial.award
thank you third world "cook"
die klappe - bronze
spotlight festival -bronze (jury) -silver (audience) visions award
one minute festival - 1st prize jury - 1st prize audience
formula mundi - 1st prize clip award
2008
shake your city
backup_festival - salve tv click award
2007
shake your city
adc junior days - award
bullion, uk (excl.)
rosas & co, switzerland